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Happy Hour at Big Save
The Big Save team came up with a new concept called Happy Hour. Happy Hour was created to give deep cut price discounts to our community of shoppers during one hour. This concept was first tested by the Waltloo store to assess the effects that it would have on the store during more quiet times, either in the middle of the month or on public holidays. Mid-month period and public holidays have proven to be very quiet with minimal activities happening in store on those days. Happy Hour was therefore introduced in order for us to attract more customers and give them a valid reason for them to come and shop at our stores.

The first execution of Happy Hour was done through the Waltloo and the Evaton stores, on the 1st of May 2016. The second execution of Happy Hour was on the 16th of June, our national Youth Day holiday. This was another great success from the Big Save team.